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This web site awnaturelabs.com states the following, "AW Nature Labs is committed to bringing serious results to all hunters and land managers! FREE Shipping On Most Orders! Dont just Feed your deer,." Our analyzers noticed that the webpage stated " Contains the optimal 2-1 calcium to phosphorus ratio critical to antler development." The Website also said " Properly balanced macro and trace mineral composition very beneficial to bucks, does and fawns. Easy to use granular formulation mixes easily with all soils. Lasts over a month in heavy soil types. Aroma draws in deer from a distance. Highly attractive scent and flavor have ." The website's header had hunting products as the most important optimized keyword. It is followed by minerals for deer, whitetail deer, and trail camera which isn't as highly ranked as hunting products. The next words awnaturelabs.com used was antler growth. A and W was included but will not be understood by web engines.